About
4th generation YU HATORI
四代目 羽鳥 由有
Owned and operated by Nomura’s descendants, now the 4th generation, Yu Hatori, expanding this conception globally, by continuously developing the products by collaborating with artisans across the world.
To utilize the endless possibilities of Nishijin brocade applications for other product lines, such as home interiors, apparel fashion, collectibles and beyond, believing that ancient Japanese motifs, nature and colors inspire and enrich spirits.
Brand Identity
In 1927, Yujinart was established in Asakusa, Japan as a highest quality doll(called "Kimekomi doll") making using Nishijin brocade. We have been a huge part of countless moments of joy and celebration. Now, nearly 100 years after its establishment, we hope to spread the charm of Nishijin brocade to the world in a new way.
The beautiful patterns & design of Nishijin brocade used to be famous for nobles & loyal families. We are not only maintaining this cultural value but also strive for further development.
The “Yu” in Yujinart symbolized “Freedom” and “Jin” for Nishijin brocade. We propose “Everyday art” through the Nishijin brocade at Yujinart.
We believe the collaboration of Artist & Craftsman will create the work of new cultural value. It’s our desire to enrich your life with the work of Yujinart.
Kimekomi Doll
Kimekomi dolls are a type of traditional Japanese doll. Japanese crafts are entirely handcrafted, with meticulous attention to detail. The facial features are delicately hand-painted, giving each doll a refined expression. This handcrafting process imbues the dolls with a unique warmth that is part of their charm.
The kimonos worn by the dolls are made using luxurious fabrics such as Nishijin brocade and Yuzen dye, carefully finished one by one. The elegant patterns and vibrant colors of the fabric are beautifully reflected in their attire, making them lavish and eye-catching.
Kimekomi dolls are often displayed during celebratory occasions, such as Hina dolls for the Girls' Festival and warrior dolls for the Boys' Festival. Hina dolls, in particular, are used to wish for the healthy growth of young girls.
These traditional crafts are an expression of Japanese history, conveying the preciousness of tradition and the cultural landscapes that we have learned from our past.
