Yujinart Brand Identity
In 1927, Yujinart was established in Asakusa, Japan as a highest quality doll making using Nishijin brocade. We have been a huge part of countless moments of joy and celebration. Now, nearly 100 years after its establishment, we hope to spread the charm of Nishijin brocade to the world in a new way. The beautiful patterns & design of Nishijin brocade used to be famous for nobles & loyal families. We are not only maintaining this cultural value but also strive for further development.The “Yu” in Yujinart symbolized “Freedom” and “Jin” for Nishijin brocade. We propose “Everyday art” through the Nishijin brocade at Yujinart. We believe the collaboration of Artist & Craftsman will create the work of new cultural value. It’s our desire to enrich your life with the work of Yujinart.
Founded in Asakusa in 1927, Yujinart has been close to many moments of joy and celebration by making dolls of the highest quality using Nishijin brocade. Now, nearly 100 years after its establishment, Yujinart is determined to spread the charm of Nishijin brocade to the world in a new way. The beautiful patterns and designs of Nishijin brocade have been widely used by aristocrats and royal families. The "Yu" in Yujinart stands for freedom and "Jin" for Nishijin brocade. Yujinart offers "everyday art" through the art of Nishijin brocade. The collaboration of young talented artists and traditional craftsmen will create works of new cultural value. Our wish is to enrich your daily life with Yujinart's works of art.
Translated with DeepL.com (free version)
KIMEKOMI DOLL
Japanese crafts made entirely by hand. Menso (describe face)
and hair-dyeing with a fine brush.
There are so many fine techniques involved.
They don't compromise.
Kimonos are made one by one with gold paint and Japanese embroidery.
It is the very life of the people of that era. Using the same materials, they are made smaller and left as art.
Traditional crafts express the history of the Japanese people.
The preciousness of tradition and cultural landscapes learned from our history
Craftsmanship / Artist
Their traditional techniques and art are beautiful and irreplaceable.
However, it has been placed in a weak position as an old and time-consuming technology.
The number of Japanese traditional craftsmen is decreasing as they are unable to make a living.
We respect and support artists and craftsmen.
I believe that even in Japan, it is possible to reconcile
the two boundaries that divide art and handicrafts.
Weavers are artists.