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About

4th generation YU HATORI

Fourth generation Yuyu Hatori

Owned and operated by Nomura’s descendants, now the 4th generation, Yu Hatori, expanding this conception globally, by continuously developing the products by collaborating with artisans across the world.To utilize the endless possibilities of Nishijin brocade applications for other product lines, such as home interiors, apparel fashion, collectibles and beyond, believing that ancient Japanese motifs, nature and colors inspire and enrich spirits.

Founded in 1927, Hyakka is now run by the fourth generation, Yuyu Hatori (a descendant of Nomura), who will take the concept global by continuing to develop products in collaboration with artisans around the world to carry on the tradition from generation to generation. The endless possibilities of Nishijin textiles will be utilized in interior design, fashion, and various other lines to enrich modern life and connect traditions for the next 100 years.

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